Are internet backlinks lifeless?
What ought to I do for search engine marketing?
So that you need your website to be on web page 1 of the Google search engine outcomes. What you've gotten to remember is the place Google is coming from once they determine which web sites go on Backlink Machine Reviews web page 1.
Their enterprise relies upon completely on displaying probably the most related web sites for a particular key phrase search, in any other case their rivals may begin to get a glance in.
Within the very early days, this was only a query of trying on the phrases within the internet web page. That is how YAHOO began. Then the founders of Google had been doing a analysis undertaking at Stanford College referred to as "backrub" which regarded on the internet hyperlinks between web sites (backlinks) as a method of judging the significance and usefulness of internet sites. They may additionally exploit the anchor textual content (the textual content on the precise internet hyperlink). This proved very profitable, and earlier than we knew it Google had usurped YAHOO because the main search engine as a result of they gave higher outcomes.
For sure as soon as everybody knew that Google was internet hyperlinks, the Search Engine optimiser chaps began constructing internet hyperlinks willy nilly and this was for some time a really highly effective method to sport the system and get your website promoted.
Google countered with the PENGUIN replace, which tries to recognise the real internet hyperlinks and take away the unreal hyperlinks on the premise of relevancy, non-random IP addresses and non-random anchor textual content (the textual content on the hyperlink) and so on. This precipitated numerous anguish to internet masters who had constructed poor internet hyperlinks and located themselves penalised and nicely off web page 1.
Even not too long ago, Matt Cutts of Google admitted that when Google tried to set search rankings with out utilizing internet hyperlinks, they received poor outcomes. So internet hyperlinks are nonetheless necessary, and it is best to attempt to construct internet hyperlinks as long as they're related hyperlinks and add real worth to the individual searching the online.
What different components does Google use to find out search engine rankings? It is value making an allowance for that the exact algorithm Google makes use of is a state secret, and adjustments always. Simply bear in mind to assume again to the Google enterprise mannequin, the place they have to present probably the most related outcomes to their customers.
However you may take heed to the chatter on the web and particularly be aware of any bulletins by Google, for instance they've introduced that in searches performed on a cellular (now extra that 50% of all searches), they may give precedence to responsive web sites, i.e. designed to indicate correctly on cellphones with their slender screens.
Not too long ago the Google Search High quality Pointers have come out in to the open, This doc is for his or her inside evaluators, but it surely emphasises experience, authority and belief, In observe because of this hyperlinks and mentions from people who find themselves thought of an authority are valued.
There are numerous articles on search engine marketing, which may have quite a lot of particulars, however the primary issues you should do for search engine marketing is:
(1) Present helpful content material/info/service, be ready to present away some commerce secrets and techniques
(2) Persuade others to share your content material, by maybe social media share buttons by yourself website or related backlinks from others to your website.
Mike Auton was capable of acheive a fast rise to stardom, on the earth of Internet affiliate marketing, by making use of paid site visitors strategies he developed in home, and making use of them to his advertising world in scale. Regardless of being comfortable together with his outcomes, he realized that the paid strategies he was using, could be past the attain of many neophyte entrepreneurs. So for the final yr and 1 / 4, Mike and his associates, bunkered down and created a system, primarily based on the customarily promised but seldom delivered notion of a 100% automated money creating system.
The results of their endeavors, is a two half formulation, easy in its execution, with efficient laser focused site visitors as its finish consequence, the web marketer's dream, extremely focused guests, arriving in an expeditious method.
The event of the product turned a necessity, as Mike like most "Outdated College" affilliate entrepreneurs had his ppc basis pulled out from below him, like so many others, he was a sufferer of the change in advertising focus, at google, which eradicated the associates potential to direct hyperlink to gross sales pages from an advert on AdWords. The resultant software program has the aptitude to robotically spin articles, and construct backlinks, with the extra service of weblog pinging as nicely. The time constraints that are the fixed consideration of the free site visitors methodology site visitors generator embrace the creation of a whole lot of profiles, the submission of articles and press releases to dozens of websites and a whole lot extra for the aim of constructing backlinks. As is widespread amongst all the rising automated programs which can be popping out of clickbank and different networks, Mass Money Coverup begins originally, with directions for newbies, together with area of interest identification, product choice and the appliance of free search engine marketing pushed site visitors strategies, you have to to learn to assemble a weblog web site. There are over 3700 articles offered within the base program, all of that are professionally written, key phrase optimized and laser focused for given key phrases, with probably the most money laden product classes on the affiliate networks included, taking an excessive amount of drugery out of the writing course of, which is in fact, one of many largest obstacles to the success of most bloggers.
Mike refutes different strategies in his gross sales web page, whereas I like his product, my suggestion could be to slight no different methodology of site visitors technology, use no matter means you've gotten at your disposal to create site visitors streams to your weblog publish or website. For some motive, as I've engaged closely within the technique of Free site visitors search engine marketing primarily based strategies, I haven't got a fundamental perception in something that's promoted as 100% Computerized.
Everybody needs to increase to their enterprise; the online market is a good method to promoting your merchandise. If you're keen to promote your merchandise online on Amazon; listed below are the few issues that it is best to need to study promoting on Amazon.
Learn how to promote meals on Amazon
Along with promoting meals, many small companies promote their merchandise on Amazon. Amazon has a quickly rising Grocery and Gourmand Meals division. Amazon grocery is an efficient choice to promote your Amazon FBA Ninja Course Reviews meals merchandise online. Nearly all meals firms can take benefit from Amazon, it helps the small companies to advertise and increase their model.
It lets you attain a lot of customers and offers you nationwide distribution instantly. One of many benefits of promoting on Amazon is that your online business can have a good thing about Amazon's advertising and marketing in addition to promotional views at a price cheaper than conventional advertising and marketing and promoting. Delivery and achievement providers are additionally provided by Amazon. Promoting meals on Amazon FBA has actually helped the small companies to succeed in the customers that need your merchandise however haven't got entry to them of their location.
There's a little or no danger working with Amazon, individuals assume that they need to decrease their locations to be able to promote on Amazon however that is not true. Additionally, individuals assume that they've to take care of a sure stage of stock on Amazon, however that is not a problem. Amazon is means totally different from the bodily grocery retailer; there isn't a want to fret about filling holes within the cabinets. Shortages and out of shares choices can be found within the Amazon system.
Promoting Meals on Amazon FBA
Full type of FBA is "Success by Amazon". FBA is a plan for sellers on Amazon the place you'll be able to launch all your merchandise on Amazon and Amazon will likely be chargeable for the delivery each time they're offered. Amazon can be chargeable for dealing with the communication providers, buyer help, and refunds as effectively. Amazon is a helpful market the place you'll be able to increase your gross sales as much as 3 times than earlier than. Amazon deducts charges in FBA are greater than business fulfilled, however your merchandise will promote sooner than earlier than you can nonetheless earn higher income. Payment deductions made by FBA are compensated by the worth of containers and supply items.
Moreover, take into consideration the good time saved by not having to wrap them for you and ship 20 to 30 parcels day by day. It can save you a whole lot of time to carry out different duties like product analysis.
Are you able to promote frozen meals on Amazon?
Sure, you'll be able to promote frozen meals. That is offering services for its sellers and patrons to promote frozen meals online. You possibly can promote your frozen meals gadgets on Amazon and patrons should purchase them simply. Little doubt, Amazon is a finest online market to promote your frozen merchandise online and earn extra income than a standard market.
Promoting on Amazon is straightforward for the small companies; you'll be able to promote your merchandise as an expert or as a person. You can too benefit from the one month of free subscription to get pleasure from the advantages of promoting on Amazon at no cost.
Promoting merchandise on any service provider website shouldn't be a easy process. Due to this fact, in case you are on the lookout for a secondary revenue, begin with the fitting imaginative and prescient. If you're planning to promote on Amazon, know the frequent pitfalls that many sellers encounter and how one can keep away from them. To succeed and turn out to be a high vendor, know the way to earn a living promoting on Amazon.
Uncover what it Takes to Turn into an Amazon Featured Service provider
As a service provider vendor on Amazon, you'll now not battle to promote merchandise. With good suggestions, it's going to take you simply few months to characteristic right here. Usually, although Amazon will not present you the way to turn out to be a service provider vendor, have the fitting sort of vendor account, constant gross sales and good opinions.
Use the Proper Success Service
This is a vital issue on the way to earn a living promoting on amazon. Let Amazon fulfill the product for you. You possibly can ship out gadgets in bulk however for particular person orders, depart that to the achievement service. This fashion you'll have time to develop your online business and enhance gross sales.
Select Merchandise Suited to Your Enterprise Measurement and Out there House
Promote merchandise you can simply handle. As a starter, you'll be able to promote merchandise that do not require a whole lot of work and as you progress additional, now you can enterprise into larger merchandise.
Be Versatile together with your Pricing Technique and Promotions
Most sellers on Amazon are likely to under-price merchandise to draw extra patrons. One of the best factor you are able to do is have a look at your opponents after which promote merchandise which have little competitors. Then you'll be able to cut back costs if you need extra gross sales or elevate them by three% or much less to earn extra revenue.
Decide What Your Margins Are
That is additionally an vital issue on the way to earn a living promoting on Amazon as a result of whenever you purchase a product to promote, it's essential cowl the product value. So if you happen to set low costs, chances are you'll even fail to pay the promoting charges imposed by Amazon. Due to this fact, discover extra details about the product, the charges concerned, delivery prices too after which promote the fitting product that can profit you.
Take Benefit of straightforward Advertising and marketing Alternatives inside Amazon
Amazon is all the time testing new instruments that you need to use to spice up your gross sales and enhance your revenue. Nice outcomes will nonetheless depend upon the product you will have chosen.
Prepare for the Holidays
Throughout holidays gross sales often have a tendency to extend above common. This may be good time for you as an Amazon vendor until you run out of inventory. Due to this fact, know the way to forecast demand particularly in case you are promoting seasonal merchandise. It is a wonderful means on the way to earn a living promoting on Amazon and you will not miss out on gross sales that may have boosted your earnings.
Make use of Vendor Central Experiences
You'll find nice instruments and reviews too in your vendor account on Amazon also referred to as the Amazon Vendor Central. Right here you'll be able to observe your gross sales, your promotions, test your stock, causes for returns and refunds too. This data will assist you forecast future gross sales and enhance your revenue.
Most significantly, keep in mind to observe Amazon's guidelines and tips whereas promoting. Getting banned after working so exhausting to construct and promote your self as a vendor could be very irritating. That is additionally a key side on the way to earn a living promoting on amazon.
By posting hyperlinks on widespread social networks, resembling Twitter, Fb, and MySpace, you'll obtain a better click on by way of degree to your website, or affiliate/CPA gives, similar to paying for promoting, both on the social networks themselves (resembling Fb?s pay-per-click platform). What's the motive for this?
That is true based mostly on the truth VideoBuilder Reviews that individuals, such as you and me, have a common dislike of being bought one thing or marketed to in a generic method. Alternatively, individuals are typically far more inclined to take the reference of a good friend who suggests or recommends a services or products.
While you put up a hyperlink in your social community profile you might be successfully recommending one thing to your mates and you're going to get very excessive click on by way of charges. With this in thoughts, it is essential that you do not put up hyperlinks to websites which might be of no curiosity to anybody outdoors your area of interest in any other case even your mates will cease clicking in your hyperlinks.
When a hyperlink is posted, usually websites like MySpace or Fb, will assessment your website and try to discover a related thumbnail to insert subsequent to the hyperlink. That stated, be sure to make use of a website like istockphoto.com or sxc.hu to place related or consultant pictures in order that it will get individuals to concentrate. I usually put up hyperlinks to non-public weblog posts that I make and I at all times get a greater response when there's a thumbnail picture subsequent to it.
Most social community websites additionally will let you put up various web sites in your bio web page which others can see when they're your good friend. Reap the benefits of this as a result of anybody you add as a good friend in your area of interest is more likely to come alongside to search out out extra about you and in the event that they see you might have a website on a subject they're additionally involved in then you might be very more likely to get a click on.
This could go with out saying, however be a little bit bit cautious about the kind of web sites you put up to your social community profiles. For instance, until you might be really a Lawyer, telling your mates to go to your website about easy methods to symbolize your self in site visitors court docket, they're more likely to be met with concern that you may create such a website when you find yourself not legally educated to take action!
Additionally, you will uncover that there are in all probability particular social networking web sites focused at varied niches. Signal as much as these websites and grow to be a beneficial contributor and you'll quickly discover that it begins to drive site visitors to your website.
Individuals who personal a website are at all times in search of methods to enhance and promote their website. For some individuals, they could haven't put in the right plugins but or haven't designed their website for optimum reader satisfaction. Most web sites ought to embody the next gadgets to assist improve site visitors.
Social Media Buttons
The beauty of social media buttons is that they will assist as free promotion for an individual's website. If readers determine that they get pleasure from an article and wish to share it, they will use the social media buttons to share the hyperlink. This may help a blogger or website proprietor to extend their site visitors, and it additionally aids in SEO by hyperlink constructing. Additionally, when a website permits readers to observe them on varied social networks, extra individuals will return to learn new posts and articles, and these followers will be very essential to the success of a website.
Much like social networking buttons, having a subscribe button may help improve site visitors and maintain individuals coming again. Nonetheless, when individuals subscribe to a website's feed, it's a bit totally different than following the positioning on social media. When an individual subscribes to a website, they're up to date each time a brand new article is posted. This permits them to simply come again to the positioning when there's something new to learn.
Together with a remark part on a website is an effective way to maintain guests coming again and to encourage them to learn all the piece. It's also a good suggestion for web sites to incorporate a plugin that permits different bloggers or website homeowners to hyperlink to their very own content material, as this encourages much more feedback.
If websites need guests to repeatedly return, it is vital that the positioning is straightforward to navigate. Website homeowners ought to embody tabs or hyperlinks on the high or the aspect of their content material in order that varied classes are simple to search out. If there isn't a technique to navigate the positioning, articles could grow to be hidden and readers could get annoyed if they cannot discover what they're in search of. It's best to at all times hyperlink to the house web page and to incorporate a number of classes to look by way of.
One factor that readers prefer to see on web sites is a bit in regards to the creator or the corporate. This helps guests hook up with the positioning homeowners on a private degree and to get extra concerned in studying the content material and commenting on posts. If readers have a good suggestion about who's behind the positioning's content material, they're extra more likely to grow to be followers.
If you have not but thought-about promoting on YouTube, now could be the time to leap in head first. Although its presence on the web has been comparatively transient, it is a format that intuitively connects advertisers to customers. It is recognition is rooted in its range of content material and Mobile Video Boss Reviews client freedom over choosing content material being watched. You'll obtain outcomes when you learn to management the best way your content material finds your meant viewers among the many crowded mess of movies.
The primary attraction for YouTube to guerrilla entrepreneurs is it is low barrier of entrance. Not like standard advertising and marketing, a single consumer with the proper instruments can outplay well-funded rivals. Not like tv, customers are usually not compelled to sit down by way of your boring industrial to get to the leisure. As such, your industrial must be the leisure, or at the very least in itself present viewers with some incentive to sit down by way of the entire thing. There are a number of forms of movies that server this goal.
A good way to market your product is to indicate it in motion. Very similar to an infomercial, you'll be able to quell client skepticism and achieve belief with a sensible demonstration. In case your product is web associated resembling an web service, it's important to achieve screen-capture software program with which you'll give a walk-through. On the video it is possible for you to to subtly convey them onto your homepage with out them night realizing it. As well as, you must add your url to the video description in order that they are going to be capable to conveniently transition to the precise website. In case your product exists in the true world, you must give a quick and visible demonstration of it. So as to make the video as visually interesting as doable, you must ideally shoot with a number of cameras, completely different angles, or at the very least of a number of photographs. Although YouTube is understood for grainy house motion pictures, efficient content material will nonetheless profit from clear and ingenious enhancing.
The second best attraction of YouTube is it is viral nature. Entertaining content material spreads itself simply and rapidly, nevertheless do not assume that your content material will attain full viewership merely since you put it up. A number of practices will make sure that you'll attain the proper viewers. Titles, tags, and descriptions needs to be particular and directed towards a selected area of interest. In case your advert is meant for a broad viewers, it's could also be helpful to carve your viewership into focused teams. If for example you are attempting to market an online shops, it will be helpful to promote the deserves of your completely different genres individually. By narrowing the main focus of yours movies, guests video marketing may have a better time discovering you.
In your video's touchdown web page, a number of video hyperlinks to your different movies are displayed within the aspect bar. This makes it such that every of your movies turns into a site visitors funnel for the opposite. Making a channel with many movies that complement one another may even trigger you to develop a following of return guests. That is the top quality site visitors that you must all the time be aiming for. In that very same respect, you must keep away from intrusive promoting techniques that entice video views however discourage followup. Keep away from spamming your emblem and url. One hyperlink in your video description and a small url in a single nook of the video is adequate. Don't use deceptive tags. Tag spamming can lead your video being eliminated and can entice low-quality view. Above all else, be sure that your movies content material will serve a goal to the consumer. If you're not educating them one thing helpful or entertaining them, your video serves no goal.
Lastly, experiment along with your movies. Strive making each a how-to video and a humorous one. Combine and match your content material to draw extra viewers and to determine which of your promoting methods are only. The substance of your particular person movies will finally decide their recognition, however diversifying your content material will aid you create these few viral movies that unfold themselves.
On-line video advertisements have turn into the norm of Web browsing. Companies use online video advertisements to advertise merchandise, clarify providers, or speak about firm information. Publishers receives a commission for selling enterprise movies with advertisements on their website. Web surfers, then again, are on the lookout for any apps that enable for skipping online video advertisements.
After visiting so many websites, you begin to get bored with seeing these video advertisements. You wish to see the video, not watch an advert that is even longer than the video as you anticipate the specified content material. Additionally, these ads place extra streaming time to each video. These days the place you pay for each kilobyte, megabyte, and gigabyte used for our Web connection service, we do not wish to waste allotted information watching ads we now have no real interest in.
Methods to Skip Video Advertisements
The extra online ads invade movies, the extra individuals will wish to skip video ads. There are specific methods you'll be able to attempt to keep away from them relying on what sort of format the video advert takes.
Some movies have tiny ads that run like a ticker on the backside of the media participant display. Typically yow will discover these ticker ads in YouTube movies. These aren't as obtrusive as full-blown advertisements.
Full Display screen Advert
When you may have these full-blown video ads that run earlier than the precise content material, these are more durable to keep away from. You will discover a lot of these ads generally hooked up to information media video. If you wish to attempt to skip like these, you'll be able to transfer the media participant slider bar ahead to some extent the place the information content material begins. However it's important to be sure that the content material has gone by way of the buffering stage and has absolutely loaded, or you could have issues getting the remainder of the video to load.
Firms are benefiting from individuals's aversions to video ads to introduce new know-how that means that you can skip by easy urgent on a tab. This software program relies on the writer and the video format.
A Forrester Evaluate report has some nice information for start-up enterprise house owners that market issues by the web, it truly is reckoned that the online retail sector throughout the US market by 2014 goes to be price virtually $250 billion. Alternatively, online retail throughout the largest European Union nations in Western Europe is anticipated to the touch round $156 billion by 2014. If small companies haven't up until now made optimum remedy of the online area then Meme Traffic Monster Review this actually is the time to start out out with net outlets if some firms already have net presence then maybe it's time to renovate and polish that existence.A Forrester Evaluate report has some nice information for start-up enterprise house owners that market issues by the web, it truly is reckoned that the online retail sector throughout the US market by 2014 goes to be price virtually $250 billion. Alternatively, online retail throughout the largest European Union nations in Western Europe is anticipated to the touch round $156 billion by 2014. If small companies haven't up until now made optimum remedy of the online area then this actually is the time to start out out with net outlets if some firms already have net presence then maybe it's time to renovate and polish that existence.
The online world might fire up such wonderful probabilities that a lot of start-up institutions might get puzzled and commit disastrous blunders. Rectifying these errors is not going to simply save the small enterprise its fame however can even fortify its online presence. By and enormous it's not the most recent ones that fall for them; some previous companies have been victims with out even realizing it. Subsequently thought to element is fascinating every time a start-up agency actually desires to come back into the online retailing area. Explicit widespread errors small companies can straightforwardly evade are stated beneath.
WebsiteIt is definitely by default that every web page must be visually interesting and buyer pleasant. The homepage ought to soak up your entire web page in a nutshell. At first itself the web page is required to be search engine pleasant. An incompetently designed web page will instinctively thrust back people from making any purchases. The least a small institution desires to have is an unpleasant web page the place gadgets cannot be noticed straightforwardly. InformationPossessing an merchandise or a service with the correct portrayal on the net website is usually a win-win scenario for the small agency proprietor plus the online shopper. Aggressive pricing for services and products will on a regular basis give the web page a grip over the others. Not acquiring area for responding to questions framed by potential customers demonstrates lack of kindness.
CredentialPaste involved buyer assist numbers or present web based mostly steerage. The agency's tackle, phone numbers in addition to e-mail ids would present that it's a actual website and never a pretense. Confirm traffic the merchandise earlier than they're dispatched. Horrible opinions can actually spoil the enterprise' acceptance.
AdvertisementsStart-up institutions have gotten to publicize effectively within the online area. What's the sense of getting high-quality issues at aggressive prices when you'll uncover no consumers. With the remedy of social media start-up institutions can information visitors within the course of their retail web sites.
SafetyOn the online retail websites have gotten to be protected as a lot of folks make digital funds. Small companies can face issues if they do not comprise phrases and situations for customers. A court docket case is the very last thing small companies aspire to to leap in.
Small institutions recently cowl an unappeasable urge for food for intensification. Most understand achievement quick however fail to maintain on for lengthy. By all means small companies should and will make it large; the one requirement is to attempt the proper strategies through the early phases while climbing the ladder of success.
Tribute movies are an essential a part of a funeral or a memorial service. They'll even be a becoming memento to inform a family members life story and seize recollections without end.
A tribute video is a tremendous solution to honor a liked one and to rejoice their life. Nothing can change the valuable moments shared with household and buddies; nevertheless, making a video tribute with a collage of Vidizi Review pictures set to music and blended with particular results can seize these recollections without end. As soon as compiled, these transferring tribute movies present not solely a visible reminder of a beloved one after the memorial or funeral service however they will also be performed in the course of the service as nicely.
Funeral houses can now create video tributes in home utilizing pictures that the deceased household and buddies present. Superior funeral know-how and software program makes this as soon as time consuming job a fast and simple course of with world class outcomes. Now importing footage for the tribute video might be accomplished at a fee of 1 picture each two seconds. Moreover, skilled movement results, transferring video clips and delightful music might be simply added to create a private memorial video that may inform a life's story, again and again, simply by clicking the play button.
The important thing to making a prime notch tribute video for a consumer household is to seek out software program that's one-hundred % reliable. Different options like full community capabilities, dwell preview, quick compiling and burn time, results will probably be objects that demise care skilled will you should definitely search for of their software program as nicely. Moreover, the tribute video software program needs to be able to mechanically setting transitions, sync music, and create a surprising menu on the click on of a button. Moreover, a software program that provides no long run contracts, no upfront prices, no tools to purchase and no assist charges, can be one that almost all funeral professionals can be enthusiastic about discovering.
As a result of ease of use is presumably crucial side, a software program that may seize all of those options in an software that is straightforward Vidizi to make use of, would be the clear winner. Tribute video software program needs to be so strong that it virtually creates the video tribute by itself. Utilizing an software with a easy, menu pushed and a consumer pleasant interface, but one that's superior sufficient to present the pliability of excessive finish particular results is perfect. Discover this software program and the demise care skilled will have the ability to import, edit, burn and be executed.
Ten years in the past displaying pictures on an image board was the usual for a funeral. Nevertheless, in immediately?s world, if that's all you're nonetheless doing, you're being left behind. For the final a number of years now we have seen what I name the primary era of funeral tribute movies. However I believe simply across the nook we're going to begin seeing second era tribute movies.
The primary era tribute video consisted of pictures, music, intros / endings, scenic video clips, and personalised captions. Nevertheless, the second era tribute video goes to a complete new stage. With the variety of cell telephones hitting over four.6 billion in 2010, and 19% of these are what we name ?sensible telephones?, that are picture and video enabled, I believe you see the place all that is headed. The second era tribute video is on the brink of be a complete lot extra private with quick 30-60 second dwell video clips of the liked one. Extending this idea is among the hottest objects for the 2010 Christmas season, ?The Flip? video digital camera. It?s a small flip type video digital camera that may be saved in your pocket or purse with ease. With merchandise like this, you'll be able to see that we're not far off from the second era tribute video.
One other huge issue pushing the second era tribute video is Fb. The issue up to now with all this digital content material is that it was extraordinarily onerous to maintain organized. Think about when somebody passes away, looking for all these pictures and movies in a really quick period of time. Nicely, we at the moment are at a degree, you'll be able to simply log into the family members Fb account and save the digital media to create the last word tribute video.